headvertising: Lego - Story Bricks
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
(via darylelockhart)
Notes
-
shewhohasclaimedthisurl reblogged this from consumerbehaviourself
-
anagohan liked this
-
thezebron reblogged this from headvertising
-
bruisesandbrokenbones reblogged this from stuffbyberry
-
smilesonourfaces reblogged this from nonnaihr
-
dollarsandcentsblog reblogged this from itlego
-
ohmagrathea liked this
-
xocelxo liked this
-
ronhowardmi liked this
-
consequentlygrounded reblogged this from headvertising
-
nonsensemushroom liked this
-
itmakesnonsense liked this
-
welcome-to-your-hell reblogged this from imalwaysaround
-
imalwaysaround liked this
-
imalwaysaround reblogged this from yesmisterpresident
-
lordtrollington reblogged this from yesmisterpresident
-
yuta123 liked this
-
shootlow liked this
-
possibly-interesting reblogged this from yesmisterpresident
-
yesmisterpresident reblogged this from archiphile
-
ad9ice liked this
-
fleshwoundedflowers liked this
-
theysmiledatthegood reblogged this from headvertising
-
lizzytwist reblogged this from headvertising
-
f-oxtrot reblogged this from headvertising
-
mommysboyfriendbeatsus liked this
-
izumiwkok liked this
-
raspberryjuice liked this
-
itisserendipity reblogged this from miguelc
-
mywordsdofail reblogged this from itlego
-
missfloren liked this
-
talkingfiction liked this
-
acitythatdidntsleep reblogged this from miguelc
-
miguelc reblogged this from dayvough
-
tatsie reblogged this from brotherlouielouielouie
-
gryffindorewhore reblogged this from thedivingpool
-
thedivingpool reblogged this from archiphile
-
iamyourshawty liked this
-
lesliediane reblogged this from wekilledthebeast
-
gabrielwoltke reblogged this from headvertising
-
karaadanielle liked this
-
wekilledthebeast reblogged this from fingerscrossedbehindyourback
-
wekilledthebeast liked this
-
fingerscrossedbehindyourback reblogged this from -theperfectmistake
-
bitobots reblogged this from danhefferan
-
danhefferan reblogged this from headvertising
-
magdalene-tyl liked this
-
magdalene-tyl reblogged this from headvertising
-
azif reblogged this from headvertising
- Show more notes
